… Nem tudo o que PARECE Neuromarketing É Neuromarketing?
Interessantíssimo artigo de Roger Doley: “Your Brain on Porsche: Neuro-Nonsense”
“Porsche, a brand grounded in technology, opted to ignore its roots in science and engineering by creating an amusing, albeit highly questionable, ad for their 911 GT3 sports car.”
CONSULTE O ARTIGO INTEGRAL EM: http://www.neurosciencemarketing.com/blog/articles/porsche-neuro-nonsense.htm
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes Brainy Marketing at Forbes. He is the founder of Dooley Direct LLC, a marketing consultancy. Learn more at RogerDooley.com. Follow him on Twitter at @rogerdooley