Brain Movies: Top 5 Super Bowl Ads
Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a “neuro-engagement factor” for each ad. Does that mean these ads will sell more product? Not necessarily. But here are the top ads accompanied by their measured EEG activity – you can see how the changes in brain activity match up with the action in the commercial.
#5 – Bridgestone Whale of a Tail
#4 – Google Parisian Love
#3 – Budweiser Human Bridge
#2 – Visio Forge
#1 – VW Punch Dub
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